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Ingredients Guide; What to avoid

Are all dog foods equal? No.

A pet food is only ever as good as its ingredients. Many of us are more convinced by packaging claims like ‘complete and balanced’ that lead us to assume we are choosing the best food for our companions.

Do you know what you’re feeding your companion? We have compiled a list of ingredients that should be avoided in pet foods.  Chances are your current food contains at least one of them!

When it comes to formulating recipes, unfortunately the pet food industry has many cheap and inferior quality ingredient options from which to choose.

Why are we telling you this?

We at Ivory Coat Companion Goods believe in helping you make informed decisions when choosing a diet for your companion. We are proud of the ingredients that make up our delicious and healthy recipes, so much so we’ve highlighted them on our packs.

Take the challenge and compare just the first 5 ingredients of your current pet food with ours.  Does it contain any of these listed below?


As we manufacture within Australia from Australian ingredients none of our food is irradiated. No Irradiation

What is the RSPCA's stand on pet food irradiation? 

"RSPCA Australia’s position is that pet food should not be irradiated. Currently there is a ban on the irradiation of imported cat food and we commend the Minister for implementing this ban. This ban followed scientific evidence and the recent ‘Orijen cats’ cases that showed an association between ingestion of irradiated imported cat food and severe neurological impairment, which in some cases was fatal. There is also a requirement that irradiated imported dog food be labelled ‘Must not be fed to cats’." RSPCA Australia Website

Ivory Coat Companion Goods will never import pet food, or sell irradiated products. 


Top dog Food Ingredients to Avoid


Corn or Corn Meal

Most commonly found in imported American pet foods, corn is an inferior protein source and of only moderate nutritional value. It is used primarily as a filler in pet food and is appealing to manufacturers simply due to the low cost of production.



Wheat is used as an inexpensive protein source and filler in many pet foods.  It is chosen for its cost benefits to manufacturers, rather than any nutritional value. In many dogs, wheat has caused skin reactions and digestive, and other, issues.



Along with corn and wheat, soy is one of the most common allergens in companion animals. It is widely used in pet food as an inexpensive substitute for meat protein.


Dried Beet Pulp

Dried beet pulp is the leftover residue from the extraction of sugar from sugar beets in the production of table sugar. It is used as a filler. Note that the source of dried beet pulp is sugar beets, not red beets.


Animal Fat

Unlike "chicken fat" (which is a named animal source), un-named "animal fat", in many cases, is sourced from animals rejected for human consumption because they were presented for slaughter as dead, dying, diseased or disabled.


Meat Meal

This unnamed animal protein source is defined by AAFCO as follows: "Meat Meal consists of the rendered product from mammal tissues, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents, except in such amounts as may occur unavoidably in good processing practices."


Meat & Bone Meal

This is the rendered product from mammal tissues, including bone, exclusive of blood, hair, hoof, horn, hide trimmings, manure, stomach and rumen contents, except in such amounts as may occur unavoidably in good processing practices.


Chemical Preservatives & Ethoxyquin

BHA (butylated hydroxytolulene) and BHT (butylated hydroxyanisole) are chemical preservatives. Often derived from petroleum, chemical preservatives are used to extend the shelf-life of the foods.

Ethoxyquin is used as a food preservative and a pesticide. In pet foods, it is typically found in meat and fish-based ingredients. Ethoxyquin is banned for human consumption because it is believed to cause cancer.


Artificial Colours

Artificial colours are synthetic, chemical dyes used to make food more appealing to the purchasing consumer.


Artificial Flavours

Artificial flavours are synthetic flavours used to make food more appealing to your companion.


Sweeteners & Sugar

Pet food should have no need for any type of caloric sweetener, such as cane sugar, high-fructose corn syrup, or corn syrup.